Accelerating tech through creativity.
A venture studio backing the next generation of companies in the intersection of technology, design and creativity
Climate and humanitarian issues are reaching crisis point.
Technical talent needs to work with creative talent to solve the worlds biggest problems.
Throughout history, creativity and technological advancements have driven human survival and progress. The combination of artistic thinking and rigorous science led to significant breakthroughs. Creativity remains essential in addressing issues like climate change, public health, and social concerns, enabling societies to adapt to new modalities and problems.
An investment fund & engineering research lab to invest in creative-led initiatives in emerging tech and AI.
The lab will leverage our expertise across deep and emerging tech as well as the creative industries and design & cultural sector. We will invest in creative ideas and businesses with commercial outcomes.
Backing the next generation of technologies and projects at the intersection of creativity, design and AI
We invest in technology with a creative lens: material design, robotics, immersion, creative AI, neurobiology, materials science and more
A venture studio that helps the best creative technologists push their ideas and projects forward, and takes stakes in technologies that power the next generation of creativity.
Our values
01
We serve to help creatives think long term and achieve grander visions
02
We serve to invest in the future, not the present
03
We serve to push the boundaries of what is possible
04
We serve to invest in creative applications of technology
05
We serve to fund the concepts that never get funded but humanity needs
Programme lifecycle
2 - 4 WEEKS OF CONSULTING
Intensive sprint with creative-tech founders on their research to tackle the most pressing challenges they face. Deep-dive on compute & eng requirements.
3-6 MONTHS HANDS-ON SUPPORT
Our team will provide remote support to founders across AI, engineering, research development and publication.
LIFETIME ACCESS TO OUR NETWORK
Our global network is available to offer their services and expertise, explore early commercial partnerships, business development and for follow-on funding.
What do we offer?
Strong partnerships
Partnerships with arts festivals, design magazines, tech companies, film festivals, investors and more to ensure products and technologies have the highest ability to raise follow-on funding.
PRACTICAL NETWORK
Global network of designers, engineers, architects, computational designers, digital artists, creative technologists, working across AI, mixed realities, material design and more
COMMUNITY
Thought-leadership across domains, and a global network of creative technologists through the Open Ended conference, summit and digital content
academic rigour
Relationships with the most forward-thinking AI labs in the world, enabling early access to R&D and ideas in the intersection of technology and design.
By 2026, we hope to have funded 100 projects combining creatives and fundamental technologies
An
Initiative
Suhair Khan is a technology entrepreneur and creative leader. She is the founder of open-ended design, a platform and incubator for creative technologists working with artificial intelligence. In over a decade at Google and Google Arts & Culture, Suhair led initiatives which merged cutting edge technologies with arts, design, culture, education and environmental sustainability. She is chair of the board of trustees of dance choreographer Studio Wayne McGregor, and is on the board of trustees / advisory committees to the Design Museum, British Library, Sadler’s Wells, London Design Biennale and the UK’s Museum of the Year Prize. A graduate of Cornell University and Harvard University, she is currently a visiting lecturer at Central Saint Martins College of Art & Design where she lectures on technology and spatial practices.
Sign up for more updates